The future of client acquisition: lawyer billboards

14 Sep 21

A cruise down any major interstate highway in the US will expose the driver to countless lawyer billboard ads. It’s a good bet that lawyers are among the most prolific billboard advertisers in the country.

In fact, the ads have reached the point where those most exposed to them—long-haul truckers—are taking action in opposition: Truckers fight back against ‘big truck wreck’ attorney billboards.

Most ads are cheesy and unremarkable. However, a few stand out:

Just because you did it doesn’t mean you’re guilty

Injured? Don’t pull your hair out.

DUI/DWI Defense: 1-800-NOT-DRUNK

Don’t hire a lawyer from just billboards or TV!

Trust me! I’m a lawyer, my dogs do (accompanying photo of lawyer with his two beagles)

Call me. I’m a lawyer. I’m on a billboard.